Work with an attorney who knows cider and trademarks
With so much competition in the cider industry, you need an attorney who knows cider. Nicole is a member of the American Cider Association and the NW Cider Association. She has worked with many cider-makers to protect their businesses and their brands from infringement with trademarks and trademark searches.
The Trademark process begins with a comprehensive "knockout" search to make sure your business name or logo can be registered without an office action or an opposition.
Next, your application is filed with the USPTO. Nicole makes this process as simple as possible. Wait 3-6 months and you'll have your trademark certificate!
A Trademark is federally registered protection of your name, logo, tagline, products, etc. Trademarks are why you see brands with "R" and "TM" next to them. Trademarks are all about source recognition so that consumers know that they are buying the brand that they want.
Every business should have a trademark. Period. Trademarks not only keep a business from infringing on another existing one, they protect businesses from having to rebrand! Just think about how horrible that would be- to devote time, energy, sweat, and money into building your brand- only to have to change your name and start over.
Not really. At least, not as expensive as say- a patent! Consider trademarks an investment in your business- because they are. Ultimately, having a trademark will save you money in the long run. In addition, if you ever sell your business, having trademarks can actually increase the value.
Well, first of all, you can take the quiz below to find out what you can do about that and help me understand what happened. There are several options, however. With trademarks specifically, a lawyer will usually send out a cease and desist letter and try to get the infringer to stop. If that doesn't work, there's always trademark litigation!
Yes. Like any thing worth having, trademarks come with some responsibility. First of all, having a trademark means you now have a duty to protect it (that's where those cease and desist letters come in). Additionally, you have to renew the trademark after 6 years and then every 10 after that.
That's why I started my Trademark Nation membership! For a low yearly fee, I will monitor your trademark for you and let you know when it's time to renew it. It makes having a trademark completely hassle-free!
I promise not to get too upset if you mix these up, as most people do not know the difference (even most lawyers). Here's what you should know though:
A copyright protects anything CREATIVE- think books, songs, artwork.
A patent is for anything technical- machinery, a process for doing something, etc. That's why they require special patent attorneys. They involve math too, and I don't do math. ;)